Your new denim obsession: Big Sis The Label

Your new denim obsession: Big Sis The Label

It’s time to rewrite the narrative behind vintage fashion and raise awareness of the wastefulness of fast fashion.

From landfill waste to social repercussions, fast fashion is considered one of the worst polluters in the world and for more than a few reasons.

To put things into perspective, it is estimated that over 100 billion items of clothing are produced each year (that’s nearly 14 pieces for every single human being!) and that 80% of those pieces are made by women in slave labour-like conditions. 

The world is desperately calling for a kinder approach to fashion! Our founder Karen Mason answered that call and realised fashion is not an issue per se: the overproduction and overconsumption of it are.

Welcome to Big Sis The Label.

A new label based on the Gold Coast that aims to create one-of-a-kind pieces by up-cycling, reworking and recycling of denim that would otherwise end up in landfill. Focusing on slow fashion, Big Sis The Label endeavours to create a community of fashion lovers who want well-made, sustainable and ethical pieces that never age or go out of style.

How does this work?

After sourcing up-cycled and pre-loved denim from vintage suppliers, thrift stores and donations, Big Sis The Label team members wash, alter and mend everything in-house.

We aim to use all possible aspects of denim so we can limit the amount of waste heading to landfill.

In order to develop a more circular model for Big Sis The Label, we have set up a collection bin for old, unused, stained and forgotten denim pieces. These will then be used to create new and exciting products. 

The vision for this label is to make a real difference for our planet and raise awareness of the wastefulness of fast fashion, one denim jacket at a time.

We aim to become a household name and a staple in the global fashion space while promoting a slow fashion narrative. Will you join us?

Learn more about our sustainability promise here and follow our journey on socials!

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